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holly would

Holly Would

Los Angeles, California

35mm & Medium Format Analog Photographs

Hollywoodland 2000

The Hollywood Sign was first erected in 1923 and originally commissioned by Los Angeles Times publisher Harry Chandler as an epic billboard for his upscale Hollywoodland real estate development in the hills above the Hollywood district of Los Angeles.

Thomas Fisk Goff, owner of Crescent Sign Company, designed the sign his company would build. Each letter of the sign was 30 feet wide and 50 feet high. Four thousand 20-watt light bulbs were mounted on the letters and spaced 8″ apart. The sign would flash in segments; “HOLLY,” “WOOD,” and “LAND” would light up individually, before lighting up entirely. Below the Hollywoodland sign was a searchlight to attract more attention.

Originally intended to last just a year and a half, the Sign endured and became an internationally recognized symbol before falling into disrepair.

In 1949 the Hollywood Chamber of Commerce began a contract with the City of Los Angeles Parks Department to repair and rebuild the sign. The contract stipulated that “LAND” be removed to spell “Hollywood” to reflect the district, not the “Hollywoodland” housing development. The Parks Department dictated that all subsequent illumination would be at the cost of the Chamber, so the Chamber opted not to replace the light bulbs.

The sign would remain dark in the decades to come only to be illuminated twice; first in honor of the 1984 Summer Olympics in Los Angeles and then again on New Year’s Eve December 31, 1999 for the millennium lighting of the Hollywood Sign as pictured below.


Hollywoodland 2000 – Hollywood, CA

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